According to industry insiders on December 10, BHC chose Rose as their new model.
Currently, actorHwang Jung Minand table tennis playerShin Yu Binserve as BHC’s models.
The addition of Rose is expected to accelerate the company’s global expansion goals.
BHCs signature ‘Bburinkle’ chicken has become a hit not only in South Korea but also in overseas markets.
The cumulative overseas sales have surpassed 900,000 units.
Among all the menus sold overseas, ‘Bburinkle’ ranks as the best-selling menu item in every country.
While BHC currently holds the No.
An industry insider commented, Relying solely on new menu items has its limits in terms of strengthening competitiveness.
Companies are focusing more on advertising model recruitment and marketing efforts.
As interest in K-Food and K-Chicken grows globally, having a model with international influence has become increasingly important.
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