BLACKPINK's Lisa says she didn't realize music video production was so costly until after establishing her own agency

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BLACKPINKsLisarecently shared the difficulties she faced after launching her own agency.

‘In the video, Lisa appeared as a guest and had a candid conversation withBig BangsDaesung.

Last year, Lisa founded her own one-person agency,LLOUD.

Lisa responded, “The cost of music videos… its seriously no joke.”

So we got used to that style.

Your music follows that style too.

I heard that for ‘Rockstar,’ you even rented out a street for filming.

Is that true?"

Lisa clarified, “No, no (we didnt rent it.)

We actually went at 3:30 AM.

It was just after the rain stopped.

The timing was perfect.

Lisa laughed and replied, “Ask for a discount?

Oh, I always do that!”

showing her down-to-earth personality.

However, she admitted,“But the costs always end up going over.

Its inevitable because we have to meet expectations.”

Meanwhile, Lisa released her first full-length album, ‘Alter Ego,’ today (the 28th).

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