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Choi Hwa Junghas become the new face of Sulwhasoo.
Choi expressed her excitement, stating,“Its an honor to become a Sulwhasoo model at 64.”
It is considered unusual in the industry for a beauty brand ambassador to be a broadcaster in their 60s.
Since its launch in 1997, Sulwhasoo maintained a “no model” policy for over 20 years.
However, in 2018, the brand appointed actressSong Hye Kyoas its first model.
In 2022,BLACKPINKsRosesucceeded Song Hye Kyo and served as the global ambassador for two years.
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