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South Korea’s shopping experience is perfectly tailored to the seasons.
Namdaemun
While Namdaemun Market is often associated with older generations, the fashion tower inside has something for everyone.
Dont dismiss this spot if youre on the lookout for a good deal.

Hongdae
Hongdae is the epitome of trendy fashion in Seoul.
With some exploration, you’ll discover that Gangnam has a lot more to offer than just high-end fashion.
Yeongdeungpo
Yeongdeungpo is often overlooked, but it offers an array of shopping experiences.

Sogong Underground Shopping
Located beneath The Westin Josun Hotel, Sogong Underground Shopping Center is a hidden gem.
Here, you’ll find everything from clothes and accessories to more unique, vintage items.
Whether you’re looking for a new outfit or a one-of-a-kind treasure, this underground spot has you covered.




