If you posed this question five or ten years ago, the answer might have been an emphaticyes.
Back then, awards were seen as an ultimate validation of an idol groups achievements and relevance.
But today, things feel different.
Within the K-pop fandom, the end of the year is a season of high stakes and intense emotions.
Every year, fans question whether the recipients truly deserve their awards.
Are awards truly pointless now?
Or is there still significance to them in todays K-pop landscape?
Their original purposeto crown a group as the best of the bestfeels diluted.
TakeATEEZ, for example.
Coming from a smaller company, ATEEZ initially struggled to gain widespread recognition.
Yet their appearance at Coachella brought them into the global spotlight, cementing their status as international superstars.
These groups demonstrate that success in K-pop extends far beyond trophies.
