But despite these leaps forward, certain aspects of official K-pop merchandise seem to be losing their spark.
Take, for example, the iconic idollightsticks.
This creative stagnation isn’t limited to just lightsticks.
Official concert merchandise, frequently priced at premium levels, can feel surprisingly basic or repetitive.
Small fan-run businessesdeserve a special mention here, too.
These items often feel more personal, memorable, and genuinely valuable compared to mass-produced official products.
Though these fan-generated contents might not be changing the entire industry overnight, theyre undeniably having an impact.
Fans increasingly choose creativity, affordability, and authenticity over standardized official products.
SEE ALSO:Park Bo Gum makes a powerful comeback as a boxer-turned-cop in JTBCs ‘Good Boy’
