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It has been revealed thatKakao Entertainmenthas been conducting deceptive advertising for the past 8 years.
Kakao Entertainment is the market leader in the domestic music and album distribution market.
As of April 2023, it holds a 43% market share in the music distribution sector.
As the consumption of the music and albums it distributes increases, so does its revenue.
To increase music and album sales, Kakao Entertainment conducted viral marketing.
A total of 15 channels were used to carry out deceptive advertising.
Examples include’Idol Research Lab'(Facebook),‘Do You Listen to Music?
Second, Kakao Entertainment disguised itself as a regular internet user and posted promotional content on major online communities.
Again, they did not mention that these posts were written by Kakao Entertainment employees.
Considering the severity of the violations, a fine has been imposed."
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