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For many years, variety shows were essential stepping stones for K-pop idols to build their popularity.
But just how significant are these self-produced shows when it comes to an idol group’s success?
Reality programs themselves arent exactly a new concept.
But the game-changer was undoubtedly the mega-successful survival series ‘Produce 101.’
‘Produce 101’ revolutionized how new groups could rapidly rise in popularity.
The show’s compelling narratives and intense competition made it impossible for viewers to turn away.
Groups likeBTSfurther evolved this trend with their own show ‘Run BTS.’
This strategy created a unique bond with their audience and set a new standard within the industry.
Moreover, reality and self-produced content often generate viral moments, significantly increasing visibility for groups.
This serendipitous discovery often turns casual viewers into loyal, dedicated supporters.
