3425
2024 K-pop Market Analysis:HYBEdominates in Japan & U.S.,SMleads domestic market,JYPmaintains balanced strategy.
The findings highlight key market trends, growth trajectories, and consumer patterns across different regions.
The group maintains balanced market consumption across South Korea and Japan.
ENHYPEN recorded the steepest growth among HYBEs boy groups, adding over 200 million views in 2024.
Their increasing market share in the U.S. cements their position as a rising force in North America.
NCT 127 remains strong in Korea, Japan, and the U.S., reflecting a well-established global fandom.
DAY6 continues to thrive in the domestic market, maintaining steady growth.
The resurgence of band-oriented music trends in 2024 has further boosted their market standing.
Their domestic consumption rate (36.5%) remains high, with continued support from Japanese fans.
ATEEZ: The group has expanded its global market presence, securing strong international fandom growth.
Although their domestic consumption is relatively low, ATEEZ has firmly positioned itself as a leading global K-pop act.
ZEROBASEONE: Japan remains their key market, where they have witnessed significant growth.
RIIZE: Among the new-generation boy groups, RIIZE has the highest growth rate.
SM continues to dominate the domestic market while maintaining a strong foothold in Asia.
JYP has successfully built a well-balanced portfolio of both domestic and international-oriented boy groups.
Meanwhile, new-generation groups are rapidly establishing themselves, shaping the next wave of K-pop.
