The shift in fan consumption patterns following the end of the pandemic played a crucial role in this diversification.
HYBEs digital music performance was equally impressive.
“LE SSERAFIMalso charted twice with “EASY"and “CRAZY.”
HYBE artists held 147 concerts and 25 fan meetings in 2024, setting a new record for concert revenue.
Seventeen, ENHYPEN, and TXT topped Billboards ‘2024 K-pop Concert Revenue Chart.’
Demand for tour-related merchandise, including official light sticks, surged as HYBE artists embarked on large-scale world tours.
BTS, Seventeen, and TXT also saw strong sales for character-themed goods.
Additionally, upfront costs for new business expansions in platforms likeWeverseand gaming affected overall profitability.
