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The Hallyu wave, or Korean wave, has reached unprecedented heights in recent years.
A noticeable shift in beauty standards has emerged, particularly among K-Pop artists and their global fanbase.
The influence of K-Pop extends beyond makeup techniques; it has driven the popularity of specific products.
And lets face itK-Pop is at the heart of it all.
The genre isnt just about chart-topping hits; its redefining what beauty looks like on a global scale.
By seamlessly blending music, fashion, and aesthetics, K-Pop has turned into a cultural powerhouse.
