JYP’s $1.5 million organic cafeteria and ITZY-led ESG campaign highlight sustainability efforts

Their latest campaign emphasizes the importance of healthy food and sustainability, reflecting their commitment to genuine impact.

TheJYP 4 EARTHcampaign has previously featured JYP artists like 2PMs Jun.

K, Nichkhun, and Wooyoung, further highlighting the companys commitment to sustainability.

Last month, they released a new album,GOLD,reaffirming their status as a K-pop top-tier group.