Major K-pop artists likeBTS, BLACKPINK,andTXThave made waves by teaming up with Western stars.
TXT has also worked withAnittaand theJonas Brothers.
This interest was notably reignited by the surprise announcement of BTSsJinfeaturingRed Velvets Wendyon his upcoming album.
The focus on Western collaborations has raised questions about the evolution of K-pop’s sound.
This sentiment was echoed recently whenSEVENTEENreleased “LOVE, MONEY, FAME,” featuringDJ Khaled.
“and"He just put his name alongside SEVENTEEN’s.
Yet, theres an undeniable appealand perhaps even an urgent needfor more locally-driven partnerships.
