Today, however, the game has changed.
For example, domestic popularity can be the launching pad for an artists recognition on the international stage.
Many brands, especially luxury names, prefer to collaborate with idols who have demonstrated strong domestic appeal.

Similarly, P1Harmony enjoys a passionate following overseas that sometimes overshadows their local support.
This duality illustrates the evolving nature of K-Pop success.
Ultimately, the definition of success in K-Pop is multifaceted, blending both domestic validation and worldwide popularity.

So, can groups succeed without a Korean fanbase?
What do you think?
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