Her 2023 mini-album ‘Love All’showed mature artistry, but Wake One Entertainment’s promotion remains lackluster.
International fans adore his raw lyricism about mental health a rarity in idol pop.
Yet in Korea, ZB Label struggles to market her cyberpunk concept.

Her AI-powered VR concerts showcase next-gen potential, but traditional K-pop audiences remain hesitant.
Her last LP ‘Better’(2020) proved her vocal evolution, but SM Entertainment prioritizes younger acts.
At 37, she represents a generation of veteran artists overshadowed by 4th-gen groups.





