The figure represents a 28.01% decrease compared to the 71,881,500 pieces of data analyzed in November.

Advanced content value analysis algorithms were utilized to provide a detailed understanding of the factors driving brand reputation.

Despite these challenges,‘The Fiery Priest 2’maintained its leading position, reflecting its strong resonance with audiences.

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Institute DirectorKoo Chang Hwanstated, ‘The Fiery Priest 2’recorded the highest brand reputation index for December 2024.

The positive sentiment ratio for the drama was a remarkable 87.81%."

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