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Hearts2HeartsandKiiiKiiiare set to release their new songs on the same day.
Hearts2Hearts have been building excitement withteasersfrom their upcoming album, first revealed during the ‘SMTOWN LIVE 2025’ concert.
Check out the reactions below!

“Starships strategy is well thought out.”
“Even as an SM fan, Im more interested in KiiiKiii.”
“Oh, KiiiKiii seems pretty good.”

“Starship is being too obvious with this, which is a bit off-putting.”
“They definitely aimed for this.”
“But when they do this, its almost guaranteed the bigger company will succeed.”

“Releasing KiiiKiiis MV right away makes it so much better.”
“Hearts2Hearts fans might be annoyed, but from Starships perspective, its smart promo.”
“Im curious about KiiiKiii.”

“For viewers, it’s just entertaining.”
“Theyre definitely going head-to-head on purpose, smart strategy.”
“Seems like a win-win for both?

The attention is definitely growing.”
“Hearts2Hearts, fighting!”
“Pass the popcorn, this is fun.”

“LOL, SM might actually lose this one.”
“Are they openly rivals now?”
“I like KiiiKiii!”

“SMs group will probably do well too, LOL.”
“In the end, SM will likely win, just look at aespa.”
“People already fighting, LOL.”

SEE ALSO:Hearts2Hearts opts for low-key airport appearance following recent controversy
