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‘SMTOWN LA Concert’faces slow ticket sales, raising concerns over global market presence.
However, as of February 2425, a significant number of tickets remain unsold, particularly in non-premium sections.
Industry insiders note that sold-out presales are the norm for top K-pop concerts.
The fact that SMTOWNs stage-front seats remain available is seen as an ominous sign.
Given that K-pop thrives on dedicated fandoms, this is an unfortunate outcome for SM.
The K-pop Radar 2024 Global Report, released on February 26, further underscores SMs North America struggles.
SM, however, was noted for its strong domestic fanbase but weaker international traction.
The reduced activity of flagship groups likeEXOandGirls Generationhas also contributed to SMs declining international impact.
Neither group participated in SMTOWNs 2023 Seoul concert, further signaling a shifting era for SM.
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