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“It perfectly fulfills the dreams of fans.
Is there any other idol as perfect as this?”
However, it is said that those same co-workers have now joined in on the fandom.
Since they stay devoted only to their fans without distractions, they offer ideal conditions for dedicated fandom."
This has opened up the era of virtual idols.
They are demonstrating immense influence in music streaming and album sales, rivaling real K-pop idols.
A leading example is the five-member groupPLAVE.
The response has been phenomenal.
The key to PLAVE’s popularity is “good music.”
Their visuals and music are both so satisfying that there’s no reason not to become a fan."
As virtual idols gain popularity, the advertising industry is showering them with offers.
Even after increasing production, the additional stock sold out within a day.
SM Entertainment’s virtual artistNaeviswas selected as the holiday season muse for the lifestyle brandHolly’sin December last year.
Their influence is expected to expand further in music, advertising, and the metaverse."
SEE ALSO:Billboard Korea and PLAVE launch collectible artist edition with six cover versions
