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The world of K-content experienced mixed fortunes in 2024, but its global influence remained steadfast.
The 2024 Korean drama scene was defined byK-romance.
‘Lovely Runner’also created a global sensation.
In contrast to the success of dramas, Korean variety shows faced significant struggles in 2024.
Despite ambitious attempts by the three major terrestrial broadcasters to launch new programs, none achieved notable success.
However, OTT platforms like Netflix leveraged variety shows as a new weapon alongside their drama content.
This sparked renewed interest in cooking shows, leading traditional broadcasters to roll out similar programs in response.
