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The individual idol brand reputation rankings for January 2025 were released.
BLACKPINK’sRosetook 1st place,aespa’sKarinacame in 2nd, andASTRO’sCha Eun Woosecured 3rd place.
The data showed a 15.89% decrease compared to the previous month’s 194,169,629 pieces of data.
The brand reputation index is a measure based on the correlation between consumers' online activities and brand consumption.
It measures positive and negative evaluations of individual idol brands, media and consumer interest, and communication volume.
Additionally, brand risk assessments and reputation editor monitoring are included.
This was a 53.84% decrease compared to the previous month.
Her participation index was 861,100, media index 883,015, communication index 1,583,401, and community index 3,027,738.
His participation index was 828,400, media index 905,680, communication index 1,895,64, and community index 2,643,952.
Her participation index was 903,40, media index 839,466, communication index 1,279,231, and community index 2,152,194.
G-Dragonplaced 5th with a brand reputation index of 4,705,310, showing a 23.06% decrease from the previous month.
His participation index was 775,644, media index 972,778, communication index 1,033,056, and community index 1,923,832.
In the keyword analysis, ‘apartment, Rose, and vinyl album’ were the main keywords.
The positive-to-negative ratio was analyzed to be 92.97% positive."
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