This OTT platform just surpassed Netflix and TVING to claim the top spot in new installs for 2024 in South Korea

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A new player is shaking up South Korea’s online streaming market.

Coupang Playhas outperformed established giants likeNetflixandTVINGto secure the top spot in new installs.

Coupang Play’s rise is attributed to its aggressive push in original content production.

This made it the most-watched and most-viewed series in Coupang Play’s history.

Its coverage of events like the MLB World Tour Seoul Series 2024 was met with enthusiasm from sports fans.

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