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Netizens and industry insiders are speculating whetherBTSandBLACKPINKcan revive K-pop from its current slump in album sales.
The lack of full-member activities from powerhouse groups like BTS and BLACKPINK significantly impacted the industry in 2024.
In contrast, 2024’s top-selling album barely crossed the 3 million mark.
Seventeen continued to lead in sales for both years, but their figures showed a steep decline.
Export figures also highlighted the industrys challenges.
Amid this turbulence, BTS and BLACKPINK are expected to spearhead K-pop’s revival in 2025.
YG Entertainmentis placing its hopes on BLACKPINK to lead its 2025 roster.
Meanwhile,SM Entertainmentis marking its 30th anniversary with “SM Town Live” concerts.
SM also plans to debut its first girl group sinceaespa, further solidifying its “K-pop pioneer” legacy.
JYP Entertainmentcontinues to demonstrate its global vision and talent development expertise.
With these major comebacks and projects on the horizon, K-pop is poised to rebound from 2024’s challenges.
What are your projections in K-pop for 2025?
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